• Overview
• Banner Ads
• Video
• Mobile
• Podcasts
• Newsletter Ads

* Custom entitlement Logo treatment will involve coordination with agency and SPEEDtv. See your respective ad operations contact for more details.

** All click-through URLs must open in a new browser window.

Flash Versions: Up through Flash 8
Frame Rate: Must be no more than 18fps
File Size: Cannot exceed 40k
Animation: 15 seconds maximum

Backup gifs must be submitted

The author of the Flash source file (.fla) has to assign a clickTag variable using a getURL button action. They also have to make sure that they have selected _blank for a target so it opens in a new window.

	on (release) {
		getURL(clickTag,"_blank")
	}


	on (release) {
		getURL(_level0.clickTag,"_blank")
	}


	on (release) {
		if (clickTag.substr(0,5) == "http:") {
			getURL(clickTag,"_blank");
		}
	}

Floating ads appear and move across a web page for a maximum of 15 seconds and then resolve into a standard banner.

Homepage, hub and section front deployment of floating ads will be approved on a case-by-case basis and subject to testing.

Frequency capped at one (1) ad every eight (8) hours per user.

A mandatory "CLOSE X" button(s) must be prominent and obvious in the top right corner for floating banners.

In-banner video can be host or user-initiated up to 30 seconds and must have standard controls (i.e., play/pause, audio/mute, and stop). Audio must be user-initiated, except for in-banner video ads in expandable banners when expansion is on click. If expansion is on rollover/mouse-over, audio must be user-initiated on click.

SPEEDtv.com will NOT allow any in-banner video ads on the SPEED Video Page as that page will have a pre-roll synched with a 300x250 banner.

• File size: 40k

SPEEDtv.com now accepts long-form in-banner video ads up to 2:00 maximum.

• If video is host-initiated, at :30 seconds the video ad should pause and offer the user an opportunity to play the remainder of the video ad.
• If video is user-initiated, no 'pause' function required and ad can play the full length.
• Maximum file size: 40k
• ALL long-form video ads must be tested by and approved by SPEEDtv.com five (5) business days in advance of the campaign launch.

Standard controls (i.e. play/pause, audio/mute, and stop). Audio must be user-initiated, except for In-banner Video ads in Expandable banners when expansion is on click. If expansion is on rollover/mouse over, audio must be user-initiated on click.

The Push-Down banner is a premium opportunity for advertisers to maximize the full content area within the banner upon initialization.

Ad opportunity: 728x90 ad pushes down content, expanding to a maximum 728x270.

• Maximum file size: 40k
• Maximum expansion duration: Up to 5 seconds
• Maximum animation: Up to 5 seconds. If animation continues after collapse, the maximum time permitted is 10 seconds. Therefore, the total animation within the push down banner is 15 seconds.
• Frequency capping: One (1) host-initiated expansion per user every 24 hours.
• Subsequent displays are user-initiated push-down banner replay by mouse-over or click.
• Audio: User-initiated
• Video: Host or user-initiated
• Border: 1 pixel black
• Close buttons: Top right corner (Prominent and obvious, preferably 11 pixels font size bold text and 4 pixel padding around the text).

Transitional ads are defined as full-page ads that appear before the Homepage and between SPEEDtv.com pages during user navigation.

• All click-through URLs must open in a new browser window.
• The transitional ad needs to show on entry.
• Accepted before Homepage, Hubs, and Section Fronts
• Horizontal scroll bars are not permitted.
• The creative size is 600x400 (though a 300x250, 250x250 or 338x280 creative can also work)
• File size: 40k
• Maximum animation: Up to 15 seconds and must close automatically after that. (Video can be host or user-initiated. Audio must be user-initiated.)
• Close functionality: Ad must include a 'SKIP THIS AD' link
• Prior approval required for all transitional ads at least 15 business days in advance of the campaign launch.
• Final approved creative must be submitted at least 5 business days in advance of the campaign launch.